Open a branch

About dieci

dieci, founded in 1990 as a small Italian restaurant by Rocco delli Colli in the old town of Rapperswil, is now the market leader for pizza delivery services in Switzerland with 43 courier locations (as of 03/2024). In addition, 4 Pizza & Pasta restaurants and 5 Caffè/Gelaterias belong to the franchise system. The majority of goods procurement and quality assurance is organised centrally by the subsidiary dieci Natura. The network also includes a production facility for gelato artiganale (RDC Gelato AG) and a catering company (Schloss Rapperswil).

The dieci range is based on the simple and tasteful Italian lifestyle «Italianità pura». dieci uses selected, natural products of the highest quality and sources certified key products from Italy and Switzerland whenever possible.

In 2023, the dieci branches produced and sold around 5 million pizzas, 180'000 pasta dishes and 160'000 litres of gelati. Over the year, the various franchises employed around 800 people, who together generated a turnover of 150 million (gross).

Assistance provided to the franchise partners

Dieci AG looks for suitable locations, rents them on a long-term basis and sets them up completely according to the specific needs. The franchisee takes over a ready-to-operate branch against payment of an entry fee and operates it on his own account with an operating company (GmbH) founded on his behalf. To enable dieci franchisees to concentrate 100% on their customers, products and employees, Dieci AG provides the following services:

• Ongoing maintenance of the system and the dieci brand
• Fiduciary responsibility for the majority of administrative activities as well as bookkeeping
• Training in quality management, hygienics and food safety
• Management of the vehicle fleet

Distribution concept

For pizza delivery franchisees, the dieci franchise system represents a tried and tested model of success. A limited entrepreneurial risk with relatively low initial investment is offset by attractive earning opportunities. By concentrating on a manageable and simple range of products as well as efficient and effective training by dieci, the system is also suitable for career changers.

The success of dieci pizza couriers is based on the following factors:

• dieci as a credible and well-known brand
• Professional processes and systems
• Focus on customers, high-quality products and qualified employees
• Top! locations
• Selection of Top! franchisees
• Attractive, steadily growing market

Financial

The entry fee starts at CHF 50'000, but depends on the various concepts, the locations and any existing sales. The franchise fee is normally 12% of gross sales.

Requirements to be fulfilled by franchise partners

• Ideally/normally, you are already working for dieci
• You are proactive and responsible
• You are quality-conscious and service-oriented
• You have the strength to further the dieci business in a long-term perspective
• You can lead and motivate your team
• You are willing to invest a limited amount of your own capital

Eager to benefit from the advantages of the dieci system, even if you already have a suitable location, please do not hesitate to contact us.