Restaurant company and Swiss pizza courier Dieci extends its commitment as title sponsor and namesake of the Challenge League for another two years.

 

Dieci and Ringier Sports, exclusive overall marketer of the Swiss Football League (SFL) for the central advertising rights, have extended the existing sponsorship agreement for the Challenge League, which runs until June 30, 2023, by a further two years.

 

Since July 2021, the second-highest league in Swiss professional soccer has been called the Dieci Challenge League. In addition to the name, the rights package also includes the visualization of the company's logo on the jerseys of all players in all ten Challenge League teams, a prominent appearance via perimeter advertising at every match in all stadiums, and an extensive main stand ticket contingent for each of the total of 180 matches.

 

The cooperation helps Dieci to further strengthen the brand and generate emotional added value throughout Switzerland, Dieci says.