News from the world of football

dieci extends its partnership in the Challenge League, Brack becomes the new title sponsor of the Super League, and UBS remains committed as an impact partner.

The Challenge League will remain our big stage: we are extending our commitment as title sponsor and naming partner of the Challenge League for at least three more years. Since the 2021/22 season, the second-highest league in Swiss club football has been known as the dieci Challenge League.

 

The existing sponsorship agreement, which expires at the end of the current season, has been extended for another three seasons. In addition to naming rights, the package includes placing the dieci logo on the players’ shirts of the ten DCL clubs, prominent advertising on pitch-side boards at all 180 championship matches and a generous ticket allocation.

 

Patrick Bircher, CEO of Dieci AG, explains:

 

“Pizza and football simply belong together. The entire dieci family is looking forward to spending the next few years building on the relationship it has established with fans and clubs since the 2021/22 season. This is how we contribute to the appeal of the exciting Challenge League with its strong roots in Switzerland’s regions.”

 

Pizza and football – a perfect combination! What could pair better with a thrilling football match than a pizza from dieci? Italianità at home, right in front of the screen!